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Cap Table & Equity Management

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October 30, 2025

Ryan Husk

Make Equity Your Motivation Engine: Lessons from TechCrunch Disrupt 2025

Pulley CEO Yin Wu joined Randi Jakubowitz (Head of Operations & Talent, 645 Ventures), and Rebecca Lee Whiting (Fractional General Counsel, Epigram Legal P.C.) for a conversation to unpack one of startups’ toughest questions—how to balance salary, equity, and fairness. The takeaway: you can’t outpay Big Tech, but you can out-own them by designing equity that inspires trust, clarity, and motivation.

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October 28, 2025

Aaron Yeung

Top 409A Valuation Providers Compared: Why Pulley Stands Out

Non-compliant 409A valuations can lead to steep tax penalties, making the right valuation partner critical for CFOs. This guide compares top providers on pricing, audit readiness, and stage expertise—and shows how Pulley delivers defensible valuations backed by deep equity experience.

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October 17, 2025

Owen Bitas

What’s New in Pulley: Compliance, Clarity, and Simplicity

Pulley is raising the bar for growth stage CFOs with built-in compliance, decision-ready reporting, and streamlined operations — delivering equity management that is defensible, accurate, and simple. Pulley is introducing a bundle of new features that help you protect your business from costly compliance mistakes, access the data you need in the format you want, and easily manage complex equity tasks.

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October 6, 2025

Owen Bitas

Pulley Integrations for Startup Finance and Hiring Flows

Pulley also makes it easy to connect your equity management to the tools you already use across finance, HR, and legal. That means less manual work, fewer compliance headaches, and one place to keep ownership records accurate and up to date. Onboarding is straightforward, and if you run into trouble, our team and resources are ready to help you get set up quickly.

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October 3, 2025

Aaron Yeung

Sample 409A Valuation Report for Startups | Free Example

Download a free 409A valuation example to see how assumptions, cap tables, and valuation methods come together in an audit-ready report.

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October 2, 2025

Yin Wu

7 cap table mistakes (and how to avoid them)

Cap tables often start as “good enough” spreadsheets—but small errors compound quickly. Missing option grants, unclear ownership, and misallocated shares create costly legal headaches, spook investors, and erode founder control. A cap table is more than a spreadsheet: it’s the single source of truth for who owns what in your company. Keeping it clean and accurate is essential to protect ownership, build investor confidence, and avoid fundraising roadblocks.

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September 3, 2025

Pulley Staff

Build Your Startup Tech Stack: 40+ Essential Tools for Growth-Stage Companies

Most startup tool lists overwhelm founders with logos and conflicting advice, making it hard to choose with confidence. This guide offers a curated roadmap of tools organized by stage, category, and use case—showing how they fit together, what problems they solve, and when to invest.

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September 3, 2025

Aaron Yeung

How Pulley Solves Carta’s 409A Valuation Risks

The differences between Carta and Pulley matter most when every assumption is scrutinized. Pulley’s in-house valuation team prepares reports that hold up in real audits and give CFOs and controllers the confidence to identify risks early and stand behind their numbers.

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August 14, 2025

Nick Lagusis

Why Expert Token Valuations Are Critical for Your Crypto Startup (and How to Get Them Done Quickly)

A good token valuation is not an academic exercise. It’s a practical tool for moving faster with fewer surprises: fair offers, cleaner audits, and launch dates that stick. If your valuation approach reflects how your token actually trades and how your holders can actually sell, you’ll feel it in execution speed and stakeholder trust. If you want an audit‑ready, plain‑english valuation on a startup timeline, we can help…quickly.

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Founder Advice

July 30, 2025

Owen Bitas

Top Scenario Modeling Software for Startups: Features and Comparisons

Learn how scenario modeling software helps finance leaders forecast fundraising impact on the cap table—beyond static spreadsheets and templates. Compare top tools and see how Pulley supports real-time, data-driven equity decisions.

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July 30, 2025

Aaron Yeung

How Much Does 409A Valuation Cost and the Risks of Cutting Corners

A 409A valuation isn’t just a compliance checkbox—it’s a critical tool for protecting your startup from tax penalties, failed audits, and investor red flags. While early-stage valuations typically range from $2,000 to $5,000, cutting corners on cost can lead to much bigger problems. Learn what impacts pricing and why choosing the right provider matters more than you think.

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April 30, 2025

Pulley Staff

Best Cap Table Management Software for 2025

The best cap table management software prioritizes accuracy and ease of use. After all, you shouldn’t need a law degree to build and manage your cap table. Read more.

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All content presented herein is for informational purposes only. Nothing should be construed as legal advice.
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