Cap table management
Make navigating your growth simple with 100% audit-compliant 409A valuations done in-house, and robust tools for meeting regulatory requirements like ASC 718.
Equity is complicated. Cap table management doesn’t have to be.
Handle increasingly complex equity challenges using tools that keep pace with your company’s growth.
Trusted by founders and startups
Scalable systems and workflows that stay simple as you grow
Equity management and fundraising only become more and more complex as you scale, and you need a secure way to stay in control of your ownership, maintain compliance with new regulations, and keep stakeholders well-informed. Pulley is designed to grow with you, with tools to support everything from complex equity splits to custom liquidity programs.
Fundraising preparation
Investors usually have the upper hand in fundraising negotiations—but it doesn’t have to stay that way.
With Pulley, you can meet investors with clear dilution targets and a deep understanding of how your equity will be affected. Model complex fundraising scenarios, issue SAFEs, and get a complete pro-forma built for your next round. Pulley equips you with the tools to make the best decisions at each funding stage.
Employee compensation
Attract and retain the best talent with custom employee compensation plans and employee-friendly equity portals.
Pulley provides tools like the Equity Calculator and Offer Letter Generator to help you build equity compensation into your offer packages. Reward your team with equity incentives, and give employees a clear view of their equity through individual stakeholder portals.
Capital transactions
Expand your business and build a custom liquidity program on Nasdaq Private Market.
As you scale, capital transactions can create huge shifts in your ownership and complicate equity management. Pulley helps you manage capital transactions with ease, and updates your cap table after each equity change. You can also use Pulley to initiate liquidity events and manage private liquidity programs.
Spend less time on admin, more time on growth
Did you know Pulley offers managed services for startups? Get paired with a dedicated Pulley equity administration manager, who will manage your cap table for you as an extension of your team. Take the pressure off your teammates, and let Pulley’s experts handle your equity management with accuracy.
Equity management becomes exponentially complex as you scale. We chose Pulley because they turned that complexity into simplicity – letting us focus on building our product, not managing our cap table.
Karri Saarinen
CEO at Linear
Having a source of truth for token distribution is by far the most beneficial part of using Pulley. It's easy to understand when tokens are vesting when they are being distributed, who has received or exercised options, and who hasn’t. Highly recommended for anyone in the crypto space.
Ari Litan
Advisor and Former COO at LayerZero
I absolutely love Pulley and recommend it to every client! The pro forma modeling tool can save a startup thousands by making it easy to quickly and effectively model how each SAFE or convertible note impacts the cap table. Pulley has become an essential part of any pre-Series A financing.
Kelly Boyd
Attorney at Montgomery Pacific
Pulley has proven to be a valuable partner in streamlining and managing our token operations on a single platform. Their outstanding customer support also made the transition extremely easy for our team.
Sr. Corporate Paralegal & Equity
Token Administrator at Mysten Labs
We are wrapping up our financial audit. The stock based comp reporting was a snap with Pulley!
Kent Toy
VP of Finance
Pulley was promoting their service with a simpler/faster onboarding process and I can confirm that it was really smooth. The rep was friendly and walked me through the process. We had every feature in Pulley we needed thus far (at seed stage, with a sizable team). The interface is simple, good UX, etc.
Balázs Scheidler
CEO at Axoflow
“I like the fact that we can use our own documents, especially for options. Combine that and other features with the competitive pricing and you have a win.”
Tim Gutwald
General Counsel and Chief Compliance Officer
