Pulley prioritizes
founders and
finance teams
With audit-ready compliance, powerful scenario modeling, and hands-on support from equity experts, Pulley’s got your back.
Trusted by 8000+ ambitious companies from seed to scale
Why founders and finance leaders choose Pulley
People you
can trust
Pulley will never share your data or use your confidential information to broker trades. Your data stays secure and protected with Pulley.
Expert
support
Get professional help in any area, with an average response time of five minutes. Pulley also offers managed services on a retainer basis.
Transparent
pricing
Pulley provides startup-friendly pricing plans at a fixed price per stakeholder, so you don’t have to worry about any hidden costs.
Scalable equity management
Plans include advanced features to support your startup’s growth—whether you're scaling, preparing for M&A, or planning an exit.
Made to scale with you
409As completed by trusted, in-house experts
Cake Equity sets up cap tables and basic equity plans, providing an easy start for those new to equity management. But it may not have the advanced features that a growing company needs.
As your company grows and enters later-stage funding rounds, especially around Series B, investors expect more detailed reporting. Venture capitalists (VCs) and institutional backers often request audit-ready financials as part of their due diligence.
Pulley’s reporting tools meet that challenge. You can generate in-depth, transparent reports that follow compliance best practices—without relying on external vendors.
Pulley supports fast, in-house 409A valuations with a 100 percent audit compliance pass rate, which help you stay compliant and issue employee stock options with confidence. With Pulley, you build a stronger foundation for your equity program as you scale.
Beyond basic reporting
As your company grows, investors expect more than spreadsheets. VCs and institutional investors require audit-ready financial reports as a prerequisite for investing in forthcoming rounds. If you or your team aren’t able to quickly provide quality reports, you could jeopardize your investment.
Pulley’s robust reporting features are built to support your due diligence during fundraising and audits.
Pulley’s in-depth reports follow best practices, with clear disclosures, footnotes, and transparent data. Create pro forma reports, cap table waterfalls, and investor summaries using Pulley’s step-by-step workflow and report templates. You also get seamless integrations with financial and HR tools, making Pulley a reliable choice when accuracy, depth, and compliance matter most.
Better compliance starts with Pulley
If you don’t expect to grow or raise money in the near future, Cake offers simple cap tables that work for younger, smaller startups. But as your company grows and you find yourself raising rounds, onboarding employees, and granting equity, those early tools often fall short.
Pulley is built to scale with your business, from first hire to pre-IPO. Move beyond spreadsheets with advanced features like 83(b) election tracking and Rule 701 monitoring to help ensure regulatory compliance. Model complex funding scenarios like SAFE stacking and pro-rata rights—no CFO required.
Equity management becomes exponentially complex as you scale. We chose Pulley because they turned that complexity into simplicity – letting us focus on building our product, not managing our cap table.
Karri Saarinen
CEO at Linear
Having a source of truth for token distribution is by far the most beneficial part of using Pulley. It's easy to understand when tokens are vesting when they are being distributed, who has received or exercised options, and who hasn’t. Highly recommended for anyone in the crypto space.
Ari Litan
Advisor and Former COO at LayerZero
I absolutely love Pulley and recommend it to every client! The pro forma modeling tool can save a startup thousands by making it easy to quickly and effectively model how each SAFE or convertible note impacts the cap table. Pulley has become an essential part of any pre-Series A financing.
Kelly Boyd
Attorney at Montgomery Pacific
Pulley has proven to be a valuable partner in streamlining and managing our token operations on a single platform. Their outstanding customer support also made the transition extremely easy for our team.
Sr. Corporate Paralegal & Equity
Token Administrator at Mysten Labs
We are wrapping up our financial audit. The stock based comp reporting was a snap with Pulley!
Kent Toy
VP of Finance
Pulley was promoting their service with a simpler/faster onboarding process and I can confirm that it was really smooth. The rep was friendly and walked me through the process. We had every feature in Pulley we needed thus far (at seed stage, with a sizable team). The interface is simple, good UX, etc.
Balázs Scheidler
CEO at Axoflow
“I like the fact that we can use our own documents, especially for options. Combine that and other features with the competitive pricing and you have a win.”
Tim Gutwald
General Counsel and Chief Compliance Officer
Ease of use matters—Pulley delivers it
With a simplistic interface, Cake Equity also prioritizes ease. But limitations show up fast.
Cake Equity’s support is only available during Australian business hours, and most plans have a customer success call limit of two to five calls max. While the platform helps with basic setup and equity plans, US-based startups or larger global teams may face challenges during growth or urgent support needs.
Pulley works as your cap table management software from your first grant through your next fundraising round. Whether you manage equity compensation for two employees or fifty, it grows with you and doesn’t limit your time with customer support. With Pulley, you can track equity plans, vesting, and ownership with a user-friendly interface built for speed and clarity.
Support and migration made simple with Pulley
Whether you anticipate multiple funding rounds or complex ownership structures, Pulley can support you. Pulley’s responsive team of equity experts can help you with complex equity requirements, and our user-friendly platform caters to both early-stage startups and growth-stage businesses. We accommodate many different ownership structures, including bootstrapped, venture-backed, and tokenized, as well as LLCs.
We make the transition from your current equity management platform simple and stress-free. Our concierge migration services allow you to migrate your information quickly and easily.
Transparency that scales as you grow
Pulley’s transparent pricing gives you yearly subscription plans built to match each stage of your company's growth. Whether your company is just getting started or managing complex rounds, you can choose a package that fits—without hidden fees or confusing limits.
Each of our plans include core equity management features like cap table management, fundraising modeling, concierge onboarding, electronic option grants and SAFEs, share certificates, and more.
Pulley’s reporting capabilities also stand out for its clarity and depth. Our platform delivers reports that follow compliance best practices, which includes clear disclosures, footnotes, and the exact formulas used in every calculation—this level of transparency ensures your team stays audit-ready with investor-friendly data.
Our equity management software makes it easy to handle stock ownership and meet compliance needs without having to take extra steps or deal with last-minute surprises by seamlessly integrating with financial tools.
Ready for early-stage growth
Start strong with fast, clean migration
Pulley helps you switch from your current equity management platform without the manual hassle, migrating your info swiftly and easily. The onboarding process is simple and clean—with only three steps:
Access
Grant us access to your Carta account.
Done-for-you onboarding
Pulley reviews your documents and quickly builds an accurate cap table.
Approval
Approve your cap table. Tell your stakeholders. Done.
Pulley’s concierge migration team helps you connect your HRIS integrations and prepare for your next audit or funding round. We empower both startups and growing businesses by offering a wealth of guides, email templates, and best practices that make your transition to Pulley smooth and straightforward.
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We’re here to assist you every step of your journey with our expert guidance, reliable support, customizable email templates, and proven best practices for compliance at your fingertips.
