Sample 409A Valuation Report for Startups | Free Example

A 409A valuation is a report that determines the fair market value (FMV) of your company’s common stock. It’s not just paperwork. It sets the foundation for employee equity, informs option grants, and ensures compliance with tax rules. Getting it right protects both your team and your investors.

In this guide, you’ll see real 409A scenarios that show how different funding rounds and cap table setups affect your company’s stock value. We’ll break down the numbers step by step, explain key rules, and give you a checklist so you know what auditors look for.

You can also download a sample 409A valuation report to see Pulley’s audit-defensible process in action. You’ll experience how cap table data, valuation methods, and assumptions come together in practice.

Download a sample 409A valuation report 

Our sample 409A valuation report is for founders, CFOs, and startup finance teams who want to understand how assumptions, cap tables, and valuation methods work together. It helps you prepare your own valuation and price your equity with confidence.

What's inside

There’s no one-size-fits-all 409A valuation template. Each is customized to the company and the date of the report. That said, most reports share common elements, including:

• A snapshot of the company’s cap table at the valuation date
• The methodology used to value equity, including any backsolve or PWERM calculations
• Market comparables and how they influence valuation
• Key assumptions and sensitivity analysis
• A checklist of audit-ready documentation

Download the free 409A example report to see Pulley’s audit-defensible valuation process in action and experience how cap table data, valuation methods, and auditor requirements all connect.

If you want to see how this works for your company, chat with Pulley about your 409A valuation and get guidance tailored to your situation.
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What's included in a 409A valuation report? 

Every Pulley 409A valuation report is tailored to your company and valuation date. While the numbers and assumptions change, the structure is consistent. Below are the standard sections you’ll find in our sample report.

1. Engagement overview and standard of value

The introductory section outlines the purpose of the valuation, explains the governing rules, and sets the legal and compliance foundation for the entire report. Key elements of the engagement overview include:

• Describing the valuation’s purpose, such as tax compliance or ASC 718 reporting
• Defining fair market value and fair value under IRS and FASB guidance
• Citing the professional standards followed, including the AICPA Valuation Guide and audit requirements

Spelling out the standards up front gives auditors confidence that the report rests on a defensible basis.

Sample introduction to the engagement overview

2. Summary

The summary provides a quick read showing where the valuation landed and presents the headline number and the core factors that drove it. Key elements of the summary include:

• The headline FMV of common stock
• A high-level methodology summary, such as guideline public company analysis, backsolve, or OPM
• The discount for lack of marketability (DLOM) applied to the stock

Together, these elements provide the at-a-glance takeaway for readers.

Sample FMV table for the summary

3. Company overview and cap table

A valuation always starts with a clear picture of the business itself. This section outlines the company's activities, its capital-raising efforts, and the ownership structure. Key elements of the company overview include:

• Description of your company’s history, recent fundraising, and business focus
• Summary of key risks and milestones
• Full cap table snapshot by share class, noting rights and preferences
• Basic financials, including balance sheet data, revenue, EBITDA, and projections

These details establish where the company stands on the date of valuation.

Sample business description for the company overview

4. Valuation analysis: Methodology discussion

Before showing numbers, the report explains which valuation approaches were considered and why. This explanation builds the foundation for the methods that were applied. Key elements of the valuation methodology include:

• Reviews of asset, market, and income approaches
• Specific methodologies, including guideline public company, precedent transactions, backsolve, and discounted cash flow
• The rationale for applying or excluding each method.

Explaining these choices helps auditors and management understand the “why” behind the analysis.

Sample methodology section for the valuation analysis

5. Valuation analysis: Method and supporting data

A valuation analysis should have an introduction to the data the report relies on to calculate value. It lays out market evidence and financial comparisons to show how we selected the benchmarks. Key elements of the valuation methodology include:

• Market comps, multiples, and relative performance tables
• Your company’s position regarding revenue and profitability comparisons
• Application of selected multiples to derive equity value

Here is where the underlying math begins to take shape.

Sample methods section for the valuation analysis

6. Valuation analysis: Allocation of value

Your analysis establishes total equity value, showing you how to divide that value among different securities. Key elements of the valuation allocation include:

• Allocation of total equity value across different securities
• Methods such as current value, OPM, PWERM, and hybrid
• Key inputs, including volatility, time to liquidity, and the risk-free rate
• Payout waterfalls and per-share outcomes in detail

This section illustrates how preferred stock, common stock, and options are affected differently by the valuation and how events like option pool refreshes or new funding can lead to share dilution.

Sample allocation of value section for the valuation analysis

7. Valuation analysis: Discount for lack of marketability

Private company stock is less liquid than public stock, and this section accounts for that difference. Key elements of the valuation discount include:

• A rationale for a discount for lack of marketability (DLOM)
• Models such as put option methods and restricted stock studies
• The discount percentage and its supporting rationale

Applying this adjustment results in a more realistic fair market value for common stock.

Sample discount for lack of marketability section for the valuation analysis

8. Secondaries

The second-to-last section explains why secondary stock sales are part of the valuation:

• The report reviews recent secondary transactions.
• It notes whether those sales affect the concluded FMV.

Even a brief look at secondary sales helps test whether the valuation aligns with real-world activity.

Sample secondaries section

9. Appendix

The appendix contains all supporting documentation needed to verify the report. It provides transparency into assumptions and calculations:

• Lists assumptions and limiting conditions
• Includes analyst bios and independence statements
• Provides economic and industry overviews
• Shares comparable company details
• Presents a full option pricing model and DLOM calculations
• Supports exhibits and financials round out the analysis

This level of detail ensures every reader can trace any number in the report back to its source.

Sample Appendix for the valuation analysis

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Taken together, these sections create a complete, audit-defensible record of how we determine your company’s fair market value. A well-structured report keeps you compliant and gives investors, employees, and auditors confidence in the numbers.

How to read your 409A valuation report 

A 409A valuation report can feel overwhelming at first glance. But when you know what to look for, it’s much easier to tell whether the report is accurate, defensible, and audit-ready. 

At a high level, a strong 409A report should clearly explain how the valuation firm reached its conclusions. You should expect to see:

• A clear methodology: The report should outline the approach the firm uses, such as option pricing methods or market-based comparisons, and explain why it’s appropriate.
• Well-supported assumptions: Projections, discount rates, and exit scenarios should all tie back to reasonable, documented inputs.
• Cap table accuracy: The treatment of preferred vs. common stock, option pools, SAFEs, and warrants should match your actual ownership structure.
• Formulas behind the numbers: A defensible report shows not just the outcomes but how the firm arrived at them, with transparent calculations you can trace.
• Alignment with company events: The valuation should reflect your latest funding round, board actions, or other major milestones.

When these elements are present and well-documented, your report is much more likely to withstand an auditor or IRS review. If any of them seem vague, missing, or inconsistent, that’s when it’s worth digging deeper.

Red flags to avoid

Before diving in, it helps to know the common warning signs that a report might need closer scrutiny. Watch for these in your 409A report:

• Generic benchmarking: Using broad industry data instead of company-specific comparables
• Missing key assumptions: Lack of clarity on revenue projections, discount rates, or exit scenarios
• No audit support: Absence of supporting schedules or documentation showing how an analyst calculates their numbers
• Unclear cap table treatment: Misaligned treatment of preferred vs. common stock or overlooked option pools
• Outdated data: Valuation not reflecting the latest funding round or significant company events
• Unnamed auditors: Reports that don’t disclose who prepared or reviewed the analysis
• Proprietary “black box” methods: Use of opaque, non-auditable data or models that make it hard to defend the valuation in front of auditors or the IRS

Spotting these red flags keeps your 409A valuation solid and audit-ready. It’s also a good reminder to think about related tax filings like the 83(b) election, which depend on having a defensible fair market value at the time of grant or exercise.

What auditors look for in your 409A valuation

Auditors want confidence that your company’s valuation is complete, accurate, and defensible. They focus on making sure every part of the report can be traced and justified. Key elements include:

• Traceability of inputs: Every assumption should link back to documented sources, such as financial statements, investor agreements, or market data.
• Clear methodology: Shows exactly how an auditor calculates the valuation, including option pricing methods or PWERM analyses.
• Cap table accuracy: Audit-ready reports display ownership percentages, option pools, and instruments such as SAFEs and warrants, accurately reflecting actual ownership.
• Documented sensitivities: Reports should demonstrate how changes in key assumptions, such as discount rates, exit probabilities, or market volatility, impact valuation outcomes, enabling auditors to understand potential variability.
• Consistency with funding rounds: The valuation should reflect your most recent funding round and any board-approved equity changes, so auditors can see that the report accounts for new investments and the resulting ownership structure.

For more details on auditor expectations, see the IRS guidelines on Section 409A valuations and AICPA 409A valuation guidance.

When do you need a new 409A? 

A new 409A valuation is typically needed at least once a year, or sooner if there are material changes in your company’s finances, funding, or market conditions.

How long is a 409A valuation valid?

Most 409A valuations are valid for 12 months, unless a material event occurs first. After that, a company should update its valuation to ensure compliance and accurate option pricing.

What triggers a 409A valuation refresh?

Updates are required if there’s a new funding round or a significant revenue change. Major asset acquisitions or market shifts that could materially affect the company’s fair market value also trigger a refresh.

How a bad 409A can cost you down the line

409A valuations can be tricky, and a poorly executed one can create major headaches. The IRS can impose penalties for non-compliance, and inaccurate valuations can also affect equity grants issued under the Rule 701 exemption.

Some providers rely solely on automated reports and generic benchmarking that ignore your company’s unique situation. That approach can produce inaccurate valuations, threatening your financial stability, reputation, and growth plans.

Pulley takes a different approach. Our in-house team of 409A experts uses a robust, personalized process with strict quality controls. We focus on understanding your business, its unique attributes, and its growth potential. Auditors accept the methodologies we rely on, and none of Pulley’s over 2,000 409As have failed an audit.

Key risks

Several common pitfalls can turn a 409A into a costly problem. Watch out for these consequences of a bad 409A:

• Potential IRS tax penalties and interest for non-compliance
• Mispriced options that can upset employees or investors
• Requirement to revise historical 409As after an audit
• Delays or complications in fundraising or initial public offerings (IPOs)
• Negative impact on financial reporting and equity accounting

These risks highlight why it’s essential to work with experienced valuation experts and maintain accurate, defensible records.

How to fix it

If you discover issues in your current 409A, there are steps you can take to course-correct. Consider these options:

• Refresh your 409A valuation with updated data and methodology.
• Communicate any changes clearly to employees and stakeholders.
• Update option grants or equity awards to reflect corrected valuations.
• Document your process to ensure audit readiness and compliance.
• Work with an experienced valuation team to prevent future issues.

Make your 409A audit-ready with Pulley 

Handling your 409A doesn’t have to be stressful. Pulley helps you stay organized, transparent, and ready for any audit without the usual headaches.

In-house valuations, defended

Pulley’s in-house valuations team handles your 409A with care, using proven methodologies and providing full audit support. Our reports clearly document the process, assumptions, and rationale behind each valuation. 

In the rare event an auditor questions the 409A, we stand behind our work and defend it on your behalf. This approach has helped us maintain a 100% audit pass rate with Big 4 firms.

ASC 718 reporting in one place

Though separate from your 409A, ASC 718 reporting is critical for equity accounting and compliance. Pulley consolidates this process, reducing manual work and errors by pulling from your live cap table and grants. Audit-ready reports give finance teams confidence and streamline quarterly or annual reporting.

See your cap table in Pulley

Pulley’s real-time cap table tools make it simple to manage ownership, model fundraising, and track grants. Everything stays up to date and organized, which supports a clean, audit-ready 409A report. That level of clarity benefits not just auditors but also your team and investors.

With Pulley, valuations, reporting, and cap table management all work together—so you can focus on building your company with confidence, not just staying compliant.

Thinking about switching from Carta? Start your free trial with Pulley and make the move hassle-free.

Download your sample 409A and get audit-ready 

A 409A valuation isn’t just a formality. It is the foundation of your equity, and being audit-ready protects your team and investors. Pulley makes this process simple, providing clear, defensible reports for every stage of your company.

Our sample reports show how assumptions, cap tables, and valuation methods work together in real-world scenarios. They help you understand the process, but you should rely on a qualified third-party firm to conduct the actual valuation and maintain IRS safe harbor protection. Download a sample 409A report above to see exactly what an audit-ready report looks like. 

If you’d like to go a step further, you can also see Pulley in action. Our in-house, audit-defensible process shows how your cap table data, valuation methods, and auditor requirements all connect—so you can stay confident in every round.

Example 1: Pre-revenue 409A valuation with SAFEs

Scenario: Early-stage startup with no revenue and multiple SAFE notes. Pulley uses the backsolve method to determine FMV.

This table shows how SAFEs impact common stock valuation and gives a clear, rounded example of early-stage inputs.

Example 2: 409A valuation after a priced round

Scenario: Startup that recently closed a priced Series A. Pulley uses the Option Pricing Method (OPM) and accounts for board-approved terms and an option pool refresh.

This table shows the key inputs that drive the OPM and how each factor impacts the value of common stock. Small changes in any of these factors, like volatility or option pool size, can shift the resulting valuation.

Sensitivity table:

Small shifts in key inputs can meaningfully change the value assigned to your shares. Sensitivity tables like this help founders and investors understand the range of potential outcomes and plan accordingly.

The table highlights how small changes in assumptions, like volatility, affect the fair market value.

Example 3: 409A valuation with a complex cap table

Scenario: Mid-market startup with multiple convertible notes, warrants, and preferred shares. Pulley uses the PWERM approach to model three outcomes: IPO, mergers and acquisitions (M&A), or staying private.

These inputs capture the complexity of a mid-market cap table and show how multiple instruments interact to affect common stock value. Assigning probabilities to each exit scenario helps model realistic outcomes and quantify risk.

PWERM outcome example:

The PWERM outcome table illustrates how different exit events influence the fair market value of shares and the likelihood of each scenario. It provides a clear snapshot of how ownership and payouts would change under various company outcomes.

Modeling multiple outcomes helps founders and investors understand potential value ranges and make informed equity decisions.

Hybrid approach: 

PWERM for IPO/M&A + OPM for “stay private” illustrates how changes in probabilities or volatility affect the final FMV.

Documents to support reconciliation:

• Convertible note agreements
• Warrant agreements
• Board-approved financing term sheets
• Cap table history
• Financial statements

These examples show how Pulley handles every stage and complexity level, so your 409A report is both clear and audit-ready.

Board and auditor expectations

Boards and auditors typically ask about assumptions, comps, and methodology. Pulley’s in-house team supports audits by providing clear documentation and defendable valuations. This transparency and guidance give you confidence every step of the way.

Curious to see how Pulley handles 409A valuations, ASC 718 reporting, and real-time cap tables? Download a sample 409A report to explore our approach, or book a quick demo for a walkthrough tailored to your company’s stage, equity structure, and fundraising goals.