Pulley vs Carta

Your cap table manages the foundation of your company's value - your equity. This page compares two of the top-rated cap table platforms — Pulley and Carta — to help you choose the platform that’s right for you.

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Pulley app

While there are many SaaS equity management platforms on the market, Pulley and Carta are consistently rated the top platforms. Both platforms provide growing startups with a robust solution that can scale with them.

However, the differences start to emerge when you look at how both platforms were built, and how that foundation contributes to ease-of-use and adoption. This page will help you compare Carta vs Pulley and understand the differences between the two, so you can choose the right cap table tool for your company.

Why choose Pulley over Carta?

Feature

Pulley

Carta

Onboarding

Fast and accurate onboardings. Concierge onboarding for all plans. Automated AI to read your documents to onboard faster and more accurately.

We onboard most companies in 7-10 days.

No board approval required for onboarding - you do not need to re-issue previously issued stock options and SAFEs to investors.

Onboarding can take up to 90 days to complete (source).

Board approval required for onboarding.

83(b) elections

83(b) workflows approved by accountants. Admins can track 83(b) elections.

83(b) election forms and dates are set to the date of funding receipt for proper accounting.

No tracking for 83(b) elections.

83(b) election forms set to date of exercise submission (source).

Option grants

Generate signed, legally binding option grants with all material terms for diligence.

Does not generate signed legal documents. Requires third party tool like Docusign if signatures are required.

409A valuations

Audit-ready valuations. 5 day response times. Unaffiliated, third party provider.

Direct access to your auditor for support and questions.

Valuations take fifteen business days or longer with huge backlog (source).

Limited communication with auditor to answer your questions (source).

Reporting

Comprehensive reports that display all cap table data but also summarizes each element of your equity plan and cap table in separate line items for easy analysis.

A large variety of reports. Carta cap table data may require manual calculations to get the information you need, such as how many options have been exercised in your stock plan.

Fundraising modeling

Most advanced fundraising modeling:

✔️ Exportable pro-forma in Excel for your legal team
✔️ Support for pro-rata and YC's participation rights
✔️ Detailed ownership percentages for all stakeholders
✔️ Accurate conversion for pre-money SAFEs
✔️ Model dilution

See how this works.

Limited functionality.

Grouped ownerships percentages.

No support for pro-rata and YC's participation rights.

Scaling features

Pulley is engineered to handle complex cap tables with features including:

• Stock splits that process instantly
• Vesting support for milestone and time based vesting
• Spousal agreements for grants
• 409A valuations for cryptocurrency startups

Complex cap table situations may take longer to process. Stock splits take up to one month to process. Vesting for milestone and time based vesting requires separate grant agreements.

Customer support

Phone and email support included in all plans. Our average support time is less than five minutes.

We have a team of experts - founders and lawyers - to answer your questions.

Self-help. Longer response times.

Pricing

Estimated cost for your first year for a team of 50 is $3,500.

Unclear - ask your sales rep.

Questions? Happy to help.

Talk with us

Pulley offers more for the price.

Pricing that scales 🙌

Invite as many admins are you need to manage your cap table. We charge only a fixed price per stakeholder.

Payroll Integration 🔥

Pulley integrates with Gusto, Rippling, ADP, and many of the leading HRIS platforms to make it easier for you to track and manage an employee's total compensation.

Advanced Features  🚀

We don't want to nickle and dime you for cap table management. Scenario modeling, form 3921, and much more are included. Ask other cap table providers if they include the same.

Onboarding Process

Our dedicated support team is here to help you confidently move your company to Pulley. Easily migrate from Carta, Shareworks, or a spreadsheet - with minimal interruption for your employees or investors. Below is a look at our fast and easy process for onboarding.

1

Send docs

Send existing cap table and agreements

2

Pulley reviews

Pulley reviews your document to build your cap table

3

You review

Review and approve your updated cap table

4

Go live!

Contact stakeholders to view their grants on Pulley.

Our Pricing

For budget-conscious and scrappy startups, you can start with our Startup plan. Scale up to our Growth plan when you raise and hire with unlimited 409A valuations included.

Startup

$1200

/yr

25 stakeholders
+ $48 / additional stakeholder

Cap table management

Share Certificate

Electronically send & sign option grants, SAFEs, etc.

Cap table modeling

Concierge onboarding

Option and equity templates

Offer letters

Growth

$3500

/yr

40 stakeholders
+ $84 / additional stakeholder

Startup plan, plus:

409A valuations (learn more)

Replacement for Docusign to issue equity grants

Electronic option exercises

Rule 701

Form 3921

Board approvals

HRIS integration

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Free 14 day trial

Custom

Contact us

Tailored solutions to fit your company's equity needs

Growth plan, plus:

ASC 718

Priority onboarding

Phone support

Waterfall modeling (beta)

Custom reports

Crowdfunding deal 💵

Early-stage with a ton of angel investors? Ask us about our crowdfunding pricing where we can bundle your investors together.

Pulley scales with Startups from Early-Stage -> IPO

Stripe logo
Athelas logo
Clubhouse logo
Coda logo
Finch logo
Bitwise logo
YC  logo
Finmark logo
Origin logo
Birdies logo

We make complex cap tables easy to manage