Carta offered me a free year, yet I chose to pay for Pulley. At the end of the day, it's the human element that really matters.
Brittani McCall
CEO and Co-Founder at FlowEQ
Pulley puts founders and finance teams first
Companies need a cap table solution built around their exact needs.
See why more founders and finance teams are switching to Pulley.
Why founders and finance leaders choose Pulley
People you
can trust
Pulley will never share your data or use your confidential information to broker trades. Your data stays secure and protected with Pulley.
Expert
support
Get professional help in any area, with an average response time of five minutes. Pulley also offers managed services on a retainer basis.
Transparent
pricing
Pulley provides startup-friendly pricing plans at a fixed price per stakeholder, so you don’t have to worry about any hidden costs.
Scalable equity management
Plans include advanced features to support your startup’s growth—whether you're scaling, preparing for M&A, or planning an exit.
PRICING
Only pay for what you need
Carta is cheaper for seed startups, with a free plan for up to 25 stakeholders. But the free plan excludes pro formas, fundraising modeling, 409A support, and other important features. Carta’s costs increase dramatically as you scale, which is why many startups switch to Pulley once they start expanding.
Pulley offers flexible, startup-friendly plans that don’t lock you into unnecessary costs. The price is fixed per stakeholder, so you don’t have to worry about hidden expenses popping up as you grow.
View pricing
EXPERIENCE
Cap table management built for startup teams
Pulley is built for founders and finance teams instead of being tailored for institutional investors. The platform is designed for easy self-serve cap table management, with simple dashboards and intuitive workflows designed for founders, not finance pros. You can easily manage how stakeholders see their equity through Pulley’s investor and employee portals.
I can confirm our onboarding was simple, fast, and really smooth. Our rep is friendly and walked me through the process. Pulley has every feature we need.
Balázs Scheidler
CEO at Axoflow
We are an 18 year old company that has kept our cap table on a spreadsheet. We tried another leading cap table software provider and had to abandon them after 6 months of trying to set things up. The Pulley team was able to work with our spreadsheet and our management team to set things up in a fraction of the time it was taking the other leading company. We were able to get a 409a done from that setup with minimal effort on our side. We are thrilled with the product and the service we have received.
Larry B
DataOceans
AUDIT SUPPORT
409As in less than half the time
Carta provides 409A valuations and audit support, but only in its ‘Grow’ and ‘Scale’ tiers—not the ‘Build’ tier. 409A valuations can take several weeks from start to end.
With Pulley, you automatically get two 409A valuations a year included in all plans above $3500. Pulley’s in-house valuation team delivers 409As in less than a week, and usually just three business days. You also receive lifetime audit support from Pulley’s concierge team.
How long does it take to switch from Carta?
Your Pulley cap table can be ready to approve and launch in as few as 10 days. You'll get concierge onboarding from a cap table expert and ongoing support you can trust.
1
Access
Grant us access to your Carta account.
2
Done-for-you onboarding
Pulley reviews your documents and quickly builds an accurate cap table.
3
Approval
Approve your cap table. Tell your stakeholders. Done.
Pulley’s concierge team can also help you connect your HRIS integrations and prepare for your next audit or funding round.
