Tactical Guides For Cap Table & Equity Management

May 14, 2025

Yin Wu

What Is a Cap Table? A Guide for Startup Founders

A capitalization table, or cap table, is a table displaying a company’s equity ownership. Here are the different types of cap tables and mistakes to avoid.

May 12, 2025

Yin Wu

SAFE Agreements for Early Funding: What CFOs and Founders Need to Know

A Simple Agreement for Future Equity (SAFE) is a startup fundraising tool. Investors pay money now and receive shares of company stock later. Read more.

May 12, 2025

Owen Bitas

Top Carta Competitors and Alternatives for 2025

Ready to explore options beyond Carta? We’ll dive into some of the top players and uncover what makes Pulley a standout choice. You’ll also get actionable strategies to enhance your equity management, so you can operate with speed, precision, and trust with your team and investors.

May 12, 2025

Aaron Yeung

409A Valuation: A Step-By-Step Guide for CFOs at Growing Companies

What is a 409A valuation, why you need one, and how to get one

October 4, 2023

Yin Wu

SAFE Tax Treatment: A Guide for Startups and SAFE Investors

The IRS may treat a Simple Agreement for Future Equity (SAFE) as equity or as an equity derivative for tax purposes. How a SAFE is taxed may affect returns.

May 5, 2023

Yin Wu

Modeling Dilution

Planning your company's equity roadmap is important so you don't give away too much of the company in the early days.

February 15, 2023

Yin Wu

A Framework for Token Compensation

At Pulley, we’ve had conversations with some of the leading Web3 projects, protocols, and investors about using Tokens in compensation. From these conversations, we created a loose framework and set of questions you should ask before considering issuing tokens to employees.

January 25, 2023

Yin Wu

When to Raise Money for a Startup

Before raising money for your startup, you’ll want to establish solid traction and a business model that will attract potential investors. Learn more.

January 25, 2023

Yin Wu

What Is the ISO $100K Limit?

The ISO $100K limit prevents employees from taking too much advantage of the tax benefits associated with incentive stock options (ISOs). Learn more.

January 25, 2023

Yin Wu

How to Convert an LLC to a C-Corp

Converting an LLC to a C-corp is easier in some states than others, but it may be necessary if you want to attract investment and offer equity. Here’s how.

December 13, 2022

Yin Wu

What Is an Accredited Investor?

An accredited investor is an individual or entity that’s allowed to trade certain unregistered security offerings. Here’s what founders need to know.

December 13, 2022

Yin Wu

What Is a Tear Sheet?

A tear sheet is a one-page document created by a venture capitalist to summarize the key financial information about a portfolio company. Learn more.

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