Custom liquidity solutions on your terms

Pulley has partnered with Nasdaq Private Market to combine comprehensive liquidity management with private market expertise. You can now design and launch a custom liquidity program quickly and securely.

Pulley partners with NPM in private liquidity

Offer stakeholders liquidity opportunities

Liquidity programs attract, reward, and retain employees, create a strong company culture, and are a crucial component of modern equity compensation. Now you can build and launch liquidity programs tailored to your growth needs and connect them to your cap table.

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Reward your employees

Offer employees a return on value before a company goes public.

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Offer investors flexibility

Give investors an opportunity to make a first-time investment, increase holdings, or exit.

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Measure market demand

Simplify cap tables and get a sense of market interest in your company.

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Industry-leading expertise

Build tailored liquidity programs on Nasdaq Private Market.

You can execute individual stock transactions, create tender offers, or set up full trading programs allowing stakeholders to buy or sell your private stock. NPM helps you protect your ownership, giving you full control over trading parameters and seller approval.

Secure integration for data sharing

Share real-time equity data between Pulley and Nasdaq Private Market.

Pulley fully integrates with NPM, enabling you to initiate liquidity events directly from Pulley’s platform. You can manage data sharing controls through Pulley, and set your cap table data to be automatically formatted for NPM and transferred to your liquidity program.

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Design your program

Create a tailored liquidity program with NPM.

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Define your terms

Leverage NPM’s guidance and benchmark data to determine rules, restrictions, and allocation terms.

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Determine eligibility

Control the parameters around participant eligibility, sell limits, and more.

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Share equity
data

Share your Pulley cap table and equity data directly and securely with NPM.

NPM is a market leader in private liquidity programs

750+

Total Programs

10+

Years of Expertise

$55B+

Total Transaction Value

190K+

Stakeholders

Equity management becomes exponentially complex as you scale. We chose Pulley because they turned that complexity into simplicity – letting us focus on building our product, not managing our cap table.

Karri Saarinen

CEO at Linear

Having a source of truth for token distribution is by far the most beneficial part of using Pulley. It's easy to understand when tokens are vesting when they are being distributed, who has received or exercised options, and who hasn’t. Highly recommended for anyone in the crypto space.

Ari Litan

Advisor and Former COO at LayerZero

I absolutely love Pulley and recommend it to every client! The pro forma modeling tool can save a startup thousands by making it easy to quickly and effectively model how each SAFE or convertible note impacts the cap table. Pulley has become an essential part of any pre-Series A financing.

Kelly Boyd

Attorney at Montgomery Pacific

Pulley has proven to be a valuable partner in streamlining and managing our token operations on a single platform. Their outstanding customer support also made the transition extremely easy for our team.

Sr. Corporate Paralegal & Equity

Sr. Corporate Paralegal & Equity

Token Administrator at Mysten Labs

We are wrapping up our financial audit. The stock based comp reporting was a snap with Pulley!

Kent Toy

VP of Finance

Pulley was promoting their service with a simpler/faster onboarding process and I can confirm that it was really smooth. The rep was friendly and walked me through the process. We had every feature in Pulley we needed thus far (at seed stage, with a sizable team). The interface is simple, good UX, etc.

Balázs Scheidler

CEO at Axoflow

“I like the fact that we can use our own documents, especially for options. Combine that and other features with the competitive pricing and you have a win.”

Tim Gutwald

General Counsel and Chief Compliance Officer

Frequently Asked Questions

How does Pulley help with liquidity management?

Pulley has partnered with Nasdaq Private Market (NPM) to offer custom liquidity programs. You can design and launch a tailored liquidity program on NPM and connect it directly to your Pulley cap table for seamless data sharing.

What types of liquidity programs can I create?

You can execute individual stock transactions, create tender offers, or set up full trading programs allowing stakeholders to buy or sell your private stock. NPM helps you protect your ownership with full control over trading parameters and seller approval.

How does the integration with Nasdaq Private Market work?

Pulley fully integrates with NPM, enabling you to initiate liquidity events directly from Pulley's platform. Your cap table data is automatically formatted for NPM and securely transferred to your liquidity program, with data sharing controls managed through Pulley.

Why would I want to offer liquidity to stakeholders?

Liquidity programs help attract, reward, and retain employees by offering them returns before a company goes public. They also give investors flexibility to make first-time investments, increase holdings, or exit. Additionally, they can simplify cap tables and provide market feedback on your company's valuation.

Is NPM a reliable platform for liquidity programs?

Yes, NPM is a market leader with over 10 years of expertise, having facilitated 750+ programs totaling over $55 billion in transaction value and serving 190,000+ stakeholders.

Do I retain control over who can participate in the liquidity program?

Absolutely. Pulley and NPM's solution gives you full control over the program's parameters, including who can participate, sell limits, and trading rules. You maintain ownership protection while offering controlled liquidity opportunities.

Create liquidity programs that fit
your exact needs

Streamline cap table liquidity management on Pulley.