Complete Equity and Token Management, Built for Compliance and Speed
Pulley unifies equity and tokens in one audit-ready platform—trusted by leading Web3 teams for fast migrations, accurate valuations, and hands-on support.
Crypto companies require reliable platforms to manage ownership, both for equity and tokens. While Magna focuses on token vesting and custody, Pulley delivers a complete equity platform that supports growth, compliance, and audit defense.
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If you’re comparing the two, consider this: Magna is newer and hasn’t yet built a long track record in valuations, compliance, or migrations. Pulley is more established and offers audit-ready valuations, speedy migrations, and support that founders and finance teams can rely on.
Why founders and finance leaders choose Pulley over Magna
Unified ownership management
Pulley manages equity and tokens in one place, letting founders issue SAFEs, stock options, and token grants without switching between tools.
Audit-ready compliance
Pulley’s in-house analysts deliver audit-defensible token and 409A valuations with hands-on support.
Transparent pricing
Clear, predictable pricing with no hidden fees for valuations, support, or advanced features.
Built to scale with you
Grows with your startup from seed to IPO, supporting equity and token reporting, as well as ASC 718 and Rule 701 compliance workflows.
Token Valuations help to keep you compliant
Audit-defensible token valuations from day one
Pulley’s in-house team delivers token valuations that auditors and investors trust. As companies mature, our analysts work directly with audit partners. We provide a hands-on approach that keeps crypto operators focused on growth, not paperwork.
In contrast, Magna is still building its compliance credibility. It focuses only on tokenized equity and doesn’t yet offer the audit-ready processes Pulley provides. Pulley’s in-house team provides founders, finance, and operations teams with the assurance that every valuation meets rigorous standards.
Dedicated in-house analysts, not third-party handoffs
Pulley’s valuation process combines automation with dedicated analyst oversight for accuracy and audit-ready results. Each report is prepared by a specialist who verifies data, reviews assumptions, and flags unusual token events so every valuation is fully defensible.
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Magna, by contrast, refers projects to independent valuation firms such as Teknos Associates to conduct token valuations prior to the Token Generation Event (TGE). While these third-party assessments meet basic compliance requirements, they occur outside Magna’s platform and depend on external partners rather than an integrated, in-house team. That’s where Pulley stands apart: its internal analysts provide consistency and defensibility in every valuation.
Combined equity and token management
Pulley supports your project from its first equity grants to its first token distribution, and beyond, with workflows that scale effortlessly as you grow.
Whether you’re managing an ESOP or token vesting schedules, Pulley keeps both sides of ownership in sync and compliant. You’ll never outgrow the platform or face unexpected gaps in reporting.
Advanced reporting and compliance built in
Pulley automates key compliance workflows to save time and reduce errors, covering everything from equity grants to token distributions. In contrast, Magna offers only a narrow feature set that might feel constraining to fast-growing companies.
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Pulley dashboards also make it easy to track grants, token events, and compliance deadlines in one place, bringing all ownership data together across equity and tokens to simplify reporting as your company scales.
Workflows designed for you
Pulley is built with intuitive, practical, and scalable tools that a fast-growing crypto company can rely on.
Our workflow templates reflect real-world needs, helping teams avoid common mistakes during growth phases.
Pulley manages both equity and token workflows, which makes grants, vesting schedules, and distributions easy to track and execute. Every workflow is designed to match your work gets done.
Scale with confidence as you grow
Equity management becomes exponentially complex as you scale. We chose Pulley because they turned that complexity into simplicity – letting us focus on building our product, not managing our cap table.
Karri Saarinen
CEO at Linear
Having a source of truth for token distribution is by far the most beneficial part of using Pulley. It's easy to understand when tokens are vesting when they are being distributed, who has received or exercised options, and who hasn’t. Highly recommended for anyone in the crypto space.
Ari Litan
Advisor and Former COO at LayerZero
I absolutely love Pulley and recommend it to every client! The pro forma modeling tool can save a startup thousands by making it easy to quickly and effectively model how each SAFE or convertible note impacts the cap table. Pulley has become an essential part of any pre-Series A financing.
Kelly Boyd
Attorney at Montgomery Pacific
Pulley has proven to be a valuable partner in streamlining and managing our token operations on a single platform. Their outstanding customer support also made the transition extremely easy for our team.
Sr. Corporate Paralegal & Equity
Token Administrator at Mysten Labs
We are wrapping up our financial audit. The stock based comp reporting was a snap with Pulley!
Kent Toy
VP of Finance
Pulley was promoting their service with a simpler/faster onboarding process and I can confirm that it was really smooth. The rep was friendly and walked me through the process. We had every feature in Pulley we needed thus far (at seed stage, with a sizable team). The interface is simple, good UX, etc.
Balázs Scheidler
CEO at Axoflow
“I like the fact that we can use our own documents, especially for options. Combine that and other features with the competitive pricing and you have a win.”
Tim Gutwald
General Counsel and Chief Compliance Officer
