Beyond the Cap Table: Unlocking Liquidity with NPM

We're excited to announce our partnership with Nasdaq Private Market (NPM), integrating their secondary liquidity solutions directly into Pulley's cap table management platform.

Why Liquidity Matters

As companies stay private for longer, providing liquidity has become increasingly important. Both employees and investors seek opportunities to realize value from their equity before a traditional exit. This shift has made well-managed liquidity programs critical for attracting and retaining top talent.

By offering strategic liquidity opportunities, companies can meet these stakeholder needs while maintaining control over their growth trajectory. These programs allow businesses to extend their time as private entities, providing tangible value to shareholders without the pressure of a premature IPO or acquisition. Companies can make decisions to align with their long-term vision rather than short-term liquidity demands.

Through our partnership with NPM, we're providing companies with the tools to efficiently navigate these complex liquidity scenarios, helping them balance stakeholder satisfaction with sustainable growth plans.

Seamless Liquidity Events:

1. Seamless liquidity events: Initiate tender offers directly from Pulley, with secure cap table data transmission to NPM.
2. Expertise you can trust: NPM has facilitated over $55 billion in transaction volume across 750 company-sponsored liquidity programs since 2013.
3. Enhanced control: Manage secondary transfers, communicate restrictions, and maintain a unified message for shareholders and investors.
4. Data security: Your cap table data is only shared with NPM when you initiate a tender offer.

How it works:

1. Initiate a tender offer from your Pulley dashboard.
2. Send cap table data securely to NPM via our new Data Sharing Center.
3. NPM handles the liquidity event.
4. Post-trade settlement is automated, with books and records synchronized in Pulley.

This integration makes Pulley the first cap table management system to offer NPM's Cap Table Connect product, providing a comprehensive end-to-end liquidity solution for private companies. 

No customer cap table data is shared with NPM until a customer initiates a tender offer and chooses to send their cap table data to NPM. Your data remains private and secure within the Pulley ecosystem. Your privacy and control over your data are our top priorities.
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To learn more:

• Current customers: Contact your account manager to set up a tender offer.
• New to Pulley? Schedule a demo to see how we can streamline your cap table management and liquidity events.
• Join our upcoming webinar on tender offer best practices and our NPM integration. Register here.

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"We are excited to collaborate with Pulley to improve access to liquidity opportunities for private companies," said Eric Folkemer, Co-Founder, President, and Chief Operating Officer of Nasdaq Private Market. "Together, we will empower private companies to navigate their challenges with liquidity, offering them integrated solutions that are designed for their specific stage of growth - all while safeguarding their data." 

Our mission at Pulley is to help founders start and scale their businesses. Providing the tools they need to manage equity and liquidity is a significant step towards helping them reach their long term goals.