Yin Wu

Written by

Yin Wu

Blog Posts

How to Shut Down Your Startup Gracefully to Get Funding Next Time

Closing down a startup can be tough, but it's important to do it right. In this article, we'll discuss the practical steps to take, from notifying stakeholders to handling finances and legal obligations.

July 5, 2023

Four Pieces of Advice for Today's Founders

In a candid conversation on The Room Podcast, we shared valuable insights such as fostering a culture of ownership, making tough decisions, building a sales team, and raising funds in a challenging market.

June 23, 2023

How to Get Early-Stage Startup Compensation Right

Improve your early-stage startup's compensation strategy with insights on equity, transparency, and the importance of benchmarking against market norms.

June 20, 2023

How to Hire Your First Employees as an Early Stage Founder

This startup hiring guide offers insights on role clarity, effective recruitment, job promotion, personalized outreach, and founder engagement, helping early-stage companies build strong teams for growth.

May 1, 2023

How to Pivot Successfully

The article discusses the prevalence of pivots in the startup world and how to pivot successfully. It emphasizes the importance of preparing for the pivot, making tough decisions, and communicating with investors.

March 30, 2023

Introducing Private Equity & LLC Waterfalls

Pulley is excited to announce Waterfall Modeling to help private equity firms model exit scenarios for their portfolio companies.

March 22, 2023

How to Get Press for Your Startup

Want to know how to get press for your startup? Our comprehensive guide will teach you everything you need to know about crafting a compelling story, and making a lasting impression.

March 21, 2023

How To Scale A Startup In Just 3 Months

Launching your product and gaining traction is no easy task. In this article we share Pulley's framework for scaling in 3 months.

March 21, 2023

Why Investor Updates Matter More Than You Think

Founder-investor relationships are one of a startup company’s most underutilized resources. Pulley provides a powerful way to get the most out of them.

November 9, 2022

Introducing Token Tables

Pulley releases Token Tables, a dedicated product to help Web3 founder manage tokens compliantly.

October 18, 2022

Pulley's Series B - Welcome Founders Fund!

Pulley announces $40m Series B led by Founders Fund and offers resources to startups navigating the downturn

July 13, 2022

FAQ for Startups Navigating the Downturn

We talked to 100+ startups and compiled answers to the most commonly asked questions about the downturn

July 13, 2022

Guides

What Is a Seed Investment Round?

A seed investment round marks the first time a startup raises significant money from outside investors. Here’s what every startup founder should know.

April 1, 2025

What Happens to Equity in a Down Round?

As is true with any funding round, a down round can result in the dilution of equity. But it can have more significant consequences for founders. Read more.

April 1, 2025

S-Corp vs. C-Corp: A Guide to Corporate Tax Classifications

S-corp and C-corp are federal tax classifications commonly used by corporations. Here’s how they differ, and how to choose the right one for your startup.

April 1, 2025

S-Corp vs. LLC: What's the Difference?

S-corp is a tax classification that may benefit qualified business entities, such as corporations and even LLCs. Here’s a full breakdown of S-corp vs. LLC.

April 1, 2025

What Is a SAFT? A Fundraising Guide for Web3 Startups

Based on the SAFE, a SAFT is an equity mechanism used to convey rights in tokens prior to the completion of the tokens’ network. Read on to learn more.

April 1, 2025

What Is a Token Warrant? A Fundraising Guide for Web3 Startups

Token warrants are an increasingly popular fundraising tool among web3 startups. Learn about how they work and where they fit into your startup’s cap table.

April 1, 2025

What Is Tokenomics? How to Evaluate a Crypto Token

Tokenomics is a portmanteau of “token” and “economics.” It describes how different cryptocurrencies are valued. Learn about supply, demand, minting, and more.

April 1, 2025

What Determines a Stock Option’s Strike Price?

A stock option’s strike price is determined by the fair market value of the underlying stock. Here’s how to find FMV and set the right strike price.

April 1, 2025

What Is a Liquidity Event?

In a liquidity event, a company’s founders and investors turn their illiquid assets into liquid assets. Examples include IPOs and acquisitions. Learn more.

April 1, 2025

What Is a Special Purpose Vehicle (SPV)?

A special purpose vehicle is a separate legal entity created by a parent company. VC investors may use SPVs to invest in individual startups. Here’s how.

April 1, 2025

Stock Warrants vs. Stock Options: What’s the Difference?

Stock warrants and options both allow the holder to buy or sell shares of stock at a specified price and date. But several key differences set them apart.

April 1, 2025

C-Corp vs. LLC: What's the Difference?

As a startup founder weighing whether to form a C-corp vs. LLC, you’ll need to consider tax consequences, regulatory requirements, and more. Read on.

April 1, 2025

What Is the Alternative Minimum Tax (AMT)?

The Alternative Minimum Tax (AMT) exists parallel to the regular income tax system. Taxpayers who earn above a certain amount may need to pay it. Read more.

April 1, 2025

What Is a Stock Warrant and How Does It Work?

A stock warrant allows the holder to buy or sell shares of stock in the issuing company at a specified price and date. Here’s why companies issue warrants.

April 1, 2025

What Is Rule 144?

SEC Rule 144 is an exemption that allows for the public resale of restricted and control securities if certain conditions are met. Read more about Rule 144.

April 1, 2025