Easy to manage, complex cap tables

Pulley's flexible data models make it easy to manage cap tables and equity platforms for companies of any size. Spend less time managing equity and more time growing your startup.

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Pulley Scales with Startups from Idea -> IPO

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Employee Equity

Equity is a powerful tool to retain and attract the best talent. Help your employees see the value of their equity on Pulley.

Offer Letters

Your first impression counts. Close more candidates with a delightful offer letter that highlights the value of your company's equity.

Equity Calculator

Most teams communicate equity grants in percentages, but your offer letter should show exactly numbers. Let us do the math in converting %'s to #'s.

Employee Views

Allow your employees to see their equity grants and incentivize them to stay for the long term.

Signed Option Grants

Prepare for your next round with accurate employee equity management. Skip the Docusign and use Pulley to send, sign, and record all employee equity grants.

Equity Compensation

Coming soon! Track the standards in equity compensation to make a competitive offer.

Post-Termination Exercise

Ensure the correct number of options or RSAs return to the equity plan. We support post-termination exercises so employees can exercise on their schedule.

Exercise Options

Allow employees to electronically exercise options via ACH. No paper checks needed. We automatically send employees a completed 83(b) election for early execises to reduce their tax burden.

Support for Complex Vestings

Time based vesting, back weighted vesting, milestone based vesting, and more. We can easily support your most complex case.

Forms

Every company is different. We're the only platform with the infrastructure to support your custom documents. Whether it's spousal agreements or notice of exercises, Pulley can support your legal workflow.

Fundraising & Investors

Avoid costly cap table mistakes with our fundraising modeling. Equity rounds are complicated, and your lawyer's pro forma can include a mistake. Double-check the math with Pulley's pro-forma tools.

Fundraising Modeling

Avoid costly cap table mistakes. Giving investors the wrong number of shares at SAFE conversion is an expensive mistake that can hold up deals in future diligence.

SAFE Issuance

Easily maintain your cap table. Issue SAFEs and automatically add them to your cap table.

Tender Offers

Offer a way for your company to buy back shares from your shareholders while you're still private.

Data Rooms

Easily find, organize, and share documents during due diligence.

Admin controls

Control access to your cap table so the right people have access to the right information.

Stakeholder Access Controls

Manage the cap table data available to employees and investors. Pulley includes settings that allow you to control the data stakeholders can view (percentage ownership vs number of shares).

Permissions and privacy controls

Collaborate with lawyers and accountants. Advanced permissions you can control. Grant read-only, read-write, or admin access to your vendors.

Compliance

Avoid costly tax and legal mistakes with automated error checking.

Signed Legal Agreements

Pulley is the only platform that generates fully executed and signed legal documents. Legal documents matter in disputes - talk to your lawyer about why this feature matters.

409A Valuation

409A valuations determine the strike price of your options. You will need a valuation at least once a year or at a material event - such as a fundraising round. Pulley partners with trusted, independent appraisers to give you an audit-ready 409A valuation in just one week.

Rule 701 Compliance

Rule 701 allows private companies to give options to without registering with the SEC. We continuously monitor your equity plan and option grants for compliance.

83(b) Status Tracking

A missed 83(b) election can lead to millions in back taxes. We help admins track 83(b) submissions to prevent tax liabilities. We help employees file their 83(b) automatically when they early exercise options or receive stock grants.

Form 3921 Submission

IRS Form 3921 is a tax form for employees who exercise options. Prevent errors with automated electronic fillings.

Board Approvals

Option grants require a board approval to become legally binding. Yet, they are often missing and can delay fundraising. We help you finalize your grants by handling the process of signing and storing your board approvals.

Integrations

Connect Pulley to the other tools you use to make it easier to track equity compensation.

Robust API

Gain access to data in Pulley to automate and fully integrate with your law firm or internal tools.

Connect with HR

Integrate with Gusto, Rippling, Bamboo, and more. Connect your HR system and make it easier to manage hiring and terminations across platforms.

Onboarding and Support

Don't wait weeks to get unblocked.

World class support

Our knowledgeable support team is here to answer your questions and troubleshoot. You can also search through our extensive Pulley Support Guides for step-by-step articles and video tutorials.

Premium onboarding

A dedicated Customer Success Manager will onboard your cap table to Pulley, provide custom training for your equity admins, and more.

We make complex cap tables easy to manage.

Get set up on Pulley in a day.

Legal Team Onboarding  🙌

Send us your documents and we’ll take care of the rest. Most companies onboard same day.

Fast Support 🔥

Get support from our team of experts to all of your questions. Our average response time is less than five minutes.

Company Training  🚀

Pulley provides free training to help your team get the most out of our cap table features.

Platform features

We give all companies concierge onboarding - send us your documents and we'll create your cap table. Most companies onboard next day.
Get support from our team of experts to all of your questions. Our average response time is less than 5 minutes.

Rule 701 & Form 3921

There are many regulations that apply to issuing options. We automate compliance so you can focus on growth.

  • Rule 701 allows private companies to give options to without registering with the SEC. We continuously monitor your equity policy for compliance.
  • IRS Form 3921 is a tax form for employees who exercise options. Prevent errors with automated electronic fillings.

You’ll save thousands in accounting & legal fees and prevent costly errors on our platform.

83(b) Filing and Tracking

A missed 83(b) election can lead to millions in back taxes. It must be completed within 30 days of receiving equity.

Pulley helps employees file their 83(b) automatically when they early exercise options or receive stock grants.

We'll help admins track 83(b) submissions to prevent tax liabilities.

Digital Stock Certificates

Skip the paper certificate, and electronically issue stock certificates to shareholders.

Investors and employees can easily download their certificates for accurate record keeping.

Board Approvals

Option grants require a board approval to become legally binding. Yet, they are often missing and can delay fundraising.

Pulley helps you finalize your grants by handling the process of signing and storing your board approvals.

Investor and Employee Experience

We’ll help you communicate the value of your equity to all stakeholders with full information controls.

Equity is a powerful retention tool. We allow employees to track their options and vesting over time. We’ll even help you close more hires with a delightful offer letter (see a sample).

We’ll help your investors see the growth in their investment with detailed reports.

Company Training

Pulley will provide free training to help your team get the most out of our cap table features.

We worked with lawyers and accountants at the best firms to build Pulley.

We have the features you will need when your cap table scales - stock splits, milestone vesting, RSU accounting.

Our Pricing

For budget-conscious and scrappy startups, you can start with our Startup plan. Scale up to our Growth plan when you raise and hire with 409A valuations included.

Startup

$100

/mo

25 stakeholders
+ $4 / additional stakeholder

Cap table management

Share Certificate

Electronically send & sign option grants, SAFEs, etc.

Cap table modeling

Concierge onboarding

Option and equity templates

Offer letters

Monthly payment. Annual contract.

Growth

$292

/mo

40 stakeholders
+ $7 / additional stakeholder

Startup plan, plus:

409A valuations (learn more)

Onboarding due diligence

Electronic option exercises

Rule 701

Form 3921

Board approvals

HRIS integration

Monthly payment. Annual contract.

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Free 14 day trial

Custom

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Tailored solutions to fit your company's equity needs

Growth plan, plus:

ASC 718

Priority onboarding

Phone support

Waterfall modeling (coming soon)

Custom reports

Monthly payment. Annual contract.

Crowdfunding deal 💵

Early-stage with a ton of angel investors? Investors who each invested 50k or less will be grouped together in 50k entities. One entity = 1 stakeholder.

Example: You have 100 stakeholders total, including 50 investors who each invested at 50k or less.
They invested a total of $1MM. $1MM/$50k = 20 entities. 100 - 50 + 20 = 70. Pulley will only charge you for 70 stakeholders!

Scale your equity on Pulley

Learn why we're the fastest growing cap table platform.