If you have a growing team, chances are you’ll quickly outgrow LTSE Equity. Pulley grows with your needs, providing an easy to update cap table where everyone can see and manage your company's equity.
LTSE Equity is owned by LTSE, with the primary goal of building a stock exchange for public companies. Cap table management is one of many useful, basic tools launched by LTSE to target startups. At Pulley, our team is focused on building a great cap table experience for startups. We devote all of our efforts to building a platform that makes it easier to manage your cap table.
Why choose Pulley over LTSE Equity?
Onboarding
Accurate concierge onboardings in 7-10 days for all plans.
Onboarding costs up to $1500.
Ask your sales rep how long it will take to onboard.
83(b) elections
83(b) workflows approved by accountants. Admins can track 83(b) elections.
83(b) election forms and dates are set to the date of funding receipt for proper accounting.
No tracking for 83(b) Elections.
83(b) election forms set to date of exercise submission for more complex accounting.
Option grants
Generate signed, legally binding option grants with all material terms for diligence.
Requires modification of option grants to say "as referenced on LTSE Equity".
409A Valuations
Audit-ready valuations. 5 day response times. Unaffiliated, third party provider.
Direct access to your auditor for support and questions.
Valuations take fifteen business days or longer with huge backlog.
Limited communication with auditor to answer your questions.
Reporting
Comprehensive reports that display all cap table data but also summarizes each element of your equity plan and cap table in separate line items for easy analysis.
A large variety of reports. Cap table data may require manual calculations to get the information you need, such as how many options have been exercised in your stock plan.
Fundraising modeling
Most advanced fundraising modeling:
✔️ Exportable pro-forma in Excel for your legal team
✔️ Support for pro-rata and YC's participation rights
✔️ Detailed ownership percentages for all stakeholders
✔️ Accurate conversion for pre-money SAFEs
See how this works.
Limited functionality.
Grouped ownerships percentages.
No support for pro-rata and YC's participation rights.
No support for multiple-founder teams.
Scaling features
Pulley is engineered to handle complex cap tables with features including:
• Stock splits that process instantly
• Vesting support for milestone and time based vesting
• Spousal agreements for grants
• 409A valuations for cryptocurrency startups
Complex cap table situations may take longer to process. Stock splits take up to one month to process. Vesting for milestone and time based vesting requires separate grant agreements.
Customer support
Phone and email support included in all plans. Our average support time is less than five minutes.
We have a team of experts - founders and lawyers - to answer your questions.
Self-help. Longer response times.
Pricing
Estimated cost for your first year for a team of 50 is $3,500.
Unclear - ask your sales rep.
Pulley offers more for the price.
Pricing that scales
Invite as many admins as you need to manage your cap table. We charge only a fixed price per stakeholder.
Payroll Integration
Pulley integrates with Gusto, ADP, and many of the leading HRIS platforms to make it easier for you to track and manage an employee's total compensation.
Advanced Features
We don't want to nickle and dime you for cap table management. Scenario modeling, form 3921, and much more are included. Ask other cap table providers if they include the same.
Onboarding Process
Send docs
Securely send us your client's cap table and agreements
Pulley reviews
Pulley reviews your documents and builds an accurate cap table
You review
Review and approve your client's cap table
Go live!
Contact stakeholders to view their grants on Pulley
Our Pricing
For budget-conscious and scrappy startups, you can start with our Startup plan. Scale up to our Growth plan when you raise and hire with two 409A valuations included.
Startup
$1200
Cap table management
Share Certificate
Electronically send & sign option grants, SAFEs, etc.
Cap table modeling
Concierge onboarding
Option and equity templates
Offer letters
Growth
$3500
Startup plan, plus:
409A valuations (learn more)
Replacement for Docusign to issue equity grants
Electronic option exercises
Rule 701
Form 3921
Board approvals
HRIS integration
Free 14 day trial
Custom
Contact us
Growth plan, plus:
ASC 718
Priority onboarding
Phone support
Waterfall modeling (beta)
Custom reports
Crowdfunding deal 💵
Early-stage with a ton of angel investors? Ask us about our crowdfunding pricing where we can bundle your investors together.
Trusted by founders and companies from seed → scale
We make complex cap tables easy to manage
Join 3000+ startups managing their equity with Pulley