Pulley vs Carta
Your cap table manages the foundation of your company's value - your equity.
This page compares two of the top-rated cap table platforms — Pulley vs Carta — to help you choose the equity management platform that’s right for you.
Pulley powers companies at every stage
Why choose Pulley?
Top 3 reasons Pulley is the highest rated cap table management software on G2:
Save thousands on legal fees: Not every change in your cap table requires consulting a lawyer.
Hands-on support throughout your journey: We don't just onboard you and then disappear.
Get total cost transparency: You deserve complete clarity on what you'll pay.
Onboarding
Option grants
Generate signed, legally binding option grants with all material terms for diligence.
Does not generate fully executed legal documents with all material terms included. Requires third party tool like DocuSign if signatures are required.
409A Valuations
More transparent and customer-centric valuation process:
• Five-day turnaround time.
• Accelerated valuations by request.
Valuations take up to ten business days.
Reporting
Comprehensive reports that display all cap table data but also summarizes each element of your equity plan and cap table in separate line items for easy analysis.
A large variety of reports. Carta cap table data may require manual calculations to get the information you need, such as how many options have been exercised in your stock plan.
Fundraising modeling
Advanced fundraising modeling:
• Exportable pro-forma in Excel for your legal and venture capital team.
• Support for pro-rata and YC's participation rights.
• Detailed ownership percentages for all stakeholders.
• Accurate conversion for pre-money SAFEs.
• Model dilution.
See how this works.
Limited functionality:
• Grouped ownerships percentages.
• No support for pro-rata and YC's participation rights.
Scaling features
Engineered to handle complex cap tables:
• Stock splits process instantly.
• Support for hybrid, milestone, and time-based vesting for all equity types.
• Spousal agreements for grants.
• Token cap tables for web3 startups.
Complex cap table situations may take longer to process:
• Stock splits take up to 14 days to process.
• Support for hybrid, milestone, and time-based vesting requires separate grant agreements for most equity types.
Customer support
Fast and experienced support team:
• Average response time is less than 5 minutes.
• Get answers from seasoned founders and lawyers.
• Best-rated support in the industry (source).
Inconsistent support:
• Variable wait times.
• Wide range of support experiences across users.
Pricing
Estimated cost for your first year for a team of 50 is $3,500.
Unclear - ask your sales rep.
Join other top founders on Pulley
"Wow, I have been looking for a better solution than Carta and this experience (UXUI) is already FAR superior! Way to go!"
“You have been insanely helpful....huge difference in onboarding experiences [between Pulley and Carta]”
“I never knew what I was paying for with Carta. [Pulley's] growth plan especially is all encompassing - includes board approvals, exercising options, 409A valuations.”
Pulley offers more for the price.
Pricing that scales
Invite as many admins as you need to manage your cap table. We charge only a fixed price per stakeholder.
Payroll Integration
Pulley integrates with Gusto, ADP, and many of the leading HRIS platforms to make it easier for you to track and manage an employee's total compensation.
Advanced Features
We don't want to nickle and dime you for cap table management. Scenario modeling, form 3921, and much more are included. Ask other cap table providers if they include the same.
Onboarding Process
Send docs
Securely send us your client's cap table and agreements
Pulley reviews
Pulley reviews your documents and builds an accurate cap table
You review
Review and approve your client's cap table
Go live!
Contact stakeholders to view their grants on Pulley
Ready to see Pulley in action?
Talk with one of our sales team members to learn more.